Case Studies
case study 1
Creating & Establishing A New Category Of Business
- Background : A building products aggregation startup by Dalmia Bharat, catering to three distinct and diverse customer segments, entering the market that was ruled by conventional norms and practices.
- Objective: The main objective was to launch the brand in Delhi NCR in a way that would lead to brand awareness, brand building and sales , almost simultaneously.
- Strategy: To set the stage ready by developing the brand for all TG’s and the marketing tools for all mediums.
- Execution: Developed a potent brand & marketing assets such as brochures, catalogues, retail space design, films, radio jingle etc. while creating campaigns meant for print, radio and digital medium. Deployed all efforts simultaneously, to grab eyeballs, get footfall and sales.
- Result: 100 CR ARR in just 3 months, footfall and sales growing month on month, coveted awards, another store and the confidence and ROI to open several more stores soon.
case study 2
Developing , Launching & Establishing An International Startup
- Background : A tracker company from UK entering a highly volatile Indian market, looking for proof of business before completely committing to all forms of marketing.
- Objective: Develop, launch and establish the brand in the Indian market and create a significant differentiator.
- Strategy: Get proof of business, recalibrate the brand to Indian market and reposition it to enhance its scalability and sustainability.
- Execution:Created campaigns for both B2B and B2C, deployed those using BTL, ATL and Digital mediums, using films and social media heavily. revamped the brand and thereafter, developed it as a SaaS Brand, reinforcing its USP’s with strategically designed communication.
- Result:The launch saw a huge interest from the B2B, Once the brand was revamped and recalibrated and got converted into a SaaS company, the B2C and the B2B markets both made it a number 1 brand.
case study 3
Launching & Promoting One Of India’s 1st Unicorns
- Background : One of the 1st e-commerce brands in India and one of the 1st to turn unicorn too.
- Objective: Develop, launch and establish the brand in the Indian market and get and leverage on the 1st movers’ advantage.
- Strategy: Be seen in the right places and frequently enough. Deal with different Customer segments in different ways.
- Execution: Testimonial campaigns to get B2B on board. Introduced COD. Did brand integration on ‘Roadies ‘ and leveraged the popularity that came with it to raise more funds ,which enabled us to go on print as well as radio and digital, leading to an integrated campaign.
- Result: Snapdeal went on to become a cult brand and raised several rounds of funding , becoming one of the 1st unicorns, owing to our sustained marketing efforts.
case study 4
Revamping, Repositioning A Struggling Brand And Making It A Market Leader
- Background : An emerging brand, selling at a premium in an already saturated real estate market full of big and well-established players
- Objective: Create a distinct brand persona, enabling it to justify and command premium pricing and launch more projects.
- Strategy: Brand building by virtue of tactical campaigns focusing on the brand strengths and key differentiators. Smart campaigns for both B2C and channel partners were used.
- Execution:Used print, radio and jingle as well as several custom developed events, property tours to showcase the projects and key USP’S. Instead of regular walkthroughs, developed experiential, slice of life videos to connect with the TG.
- Result:In a sluggish real estate market, recalibrated and repositioned the brand to command 15-20% higher pricing in residential and commercial properties than the competition, through 3600 of marketing, media, content and pricing strategies & campaigns.
case study 5
Launching & Promoting An International Sports Brand
- Background : An international, expensive footwear brand trying to launch its expensive range in a very price sensitive Indian market.
- Objective: Create an aspirational brand persona and pride of ownership sentiment for the brand to facilitate sales.
- Strategy: Using our strength of creative strategy, creative design, films, public relation, brand partnerships, brand activations and promotions, managed and promoted an expensive sports performance brand in a conservative early market.
- Execution: Launched Air Series (top end) and Joggers Range (entry-level), back-to-back in the then price-sensitive market of India, to create aspiration and sales. Started new trends of cobranding and co-creation.
- Result: Nike became the number one and most sought after sports footwear brand in the country.
